“Communicating hope and trust in our time.”

- Pope Francis

The challenge of quality content

SINCE the time Borongan Diocese radio station DYVW was launched 27 years ago, mass media has already morphed a hundred and even more times. Gone are the days when media was a one-way traffic.  Media then was the exclusive domain of broadcasters, editors and gatekeepers—and the rest of us were merely passive listeners.

With the onset of social media, almost everybody now has become media.  A mobile smart phone, for instance, can broadcast and can go viral on Facebook Live with viewership that can be at par in virality with giant TV networks.  Such is the case of the so-called Duterte keyboard warriors and famous celebrities that could command millions of followers on FB, Twitter or Instagram by the flex of one post.

The “chatbot” is the new SMS. On free-data over FB, people using chatbot can send as many messages to as many people without buying a load.  And instantly at that.

Television and radio is migrating to the digital sphere.  In urban areas like Manila, people can view TV digitally by using a gadget which ABS-CBN has popularized as the “black box.”  That’s saying goodbye to analog TV, especially in view of the government plan to implement ASO (analog shut off) by year 2023 in order to fully migrate the industry to Digital Terrestrial Television Broadcasting (DTTB).   Newer version of mobile smart phones can now listen to HD radio that are transmitted no longer through the traditional AM or FM spectrum.

But Borongan diocese is reopening its radio station DYVW after about a 13-year hiatus.  At first blush, it would seem that its planners are detached from the recent technological upheaval, if not passé and painfully anachronistic.  How true.

On closer look, however, this upcoming AM radio of the Diocese of Borongan has the technical capability and programming that are hybrid with social media platforms, cable TV and a possible HD transmission.

But media is barely about technology, no matter how advanced. It is about the quality of content.  Which may be the real challenge why Borongan diocese will put up a radio station in the first place.

In his message for the 52nd World Communications Day 2018, Pope Francis says, “Amid the frenzies and the mad rush of a scoop, they must remember that the heart of information is not the speed with which it is reported or its audience impact, but persons.  Informing others means forming others; it means being with people’s lives. That is why ensuring the accuracy of sources and protecting communication are real means of promoting goodness, generating trust, and opening the way to communion and peace.”

 

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